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With Internet- speed , blogs have gone from self-indulgent hobbies to flourishing businesses. Real business, real revenue streams from real advertisers- not overhyped next big things with pick a number valuations based on selling out someday to someone over enthusiastic big-media sugar daddy.Bonig, Boing, a four person opertation that bills itself as a directory of wonderful things, is on trackto gross an estimated $1 million in ad revenue this year. The Digital-media news site. Paidcontent.org. headquartered in the second bedroom of a Santa Monica apartment, is set to post even more than that. And Fark.com a site packed with sophomoric humor run by a lone guy in lexington KY, is on pace to become a multimillion-dollar propterty. In short, some of the most popular blogs, long the bane of the mainstream media, are themselves becoming mainstream.